Growth isn’t luck. It’s Precision. Process. And Profit.
After two failed launches, they brought the DOC in to optimize performance. He built a repeatable testing framework... streamlined the funnel... aligned creative test & media buying.
Next thing you know they flipped a loser into a 3X ROAS MACHINE - For Every $1 in -> $3 Came Back Out - In just months they scaled past $1M in rev.
It was hyper-growth under fire....
As the business scaled, he was documenting processes on the fly, training new hires, solving bottlenecks, and keeping the funnel profitable under pressure.
The Doc became the strategic operator behind the scenes, building systems and solving problems so they could move fast without breaking.
It worked: They scaled to $10M+ and lived to tell the tale.
Most brands launch a product, see it flop, and move on. But sometimes, a single angle can change everything.
They had a losing product... until the Doc dug deeper and realized they only tested one angle. And through an amazing team & a series of relentless email tests revealed the winner.
They relaunched with a fresh hook, and overnight, ROAS skyrocketed... transforming a ‘flop’ into our next $10M hero product.
At this stage & beyond, growth doesn’t break your business...your weaknesses do.
Misalignment in leadership, chaotic hiring, and broken CX systems nearly derailed momentum.
They gave the Doc ownership of customer operations, revamped SOPs, introduced retention-focused CRO (conversion rate optimization), and he aligned the team around scalable, disciplined execution.
At this level, sales alone don’t drive success... your TEAM does. [BELIEVE IT!]
Launching a new hero product isn’t just about picking the right product... it’s about validating fast.
I already led 2 product launches that did $20M+, so I pushed for a dedicated go-to-market strategy. I handpicked the new product based on its technology and customer impact, & developed a tailored angle testing framework with our media buyer. The Results: 10x ROAS on the winning angles, proving its scalable offer while optimizing our go-to-market execution.
Subscription confusion was bleeding the business—high churn, low ROAS, and frustrated customers.
I built a new, high-converting funnel from the ground up, using 30+ proven CRO elements to drive clarity and trust. Within 30 days, we launched.
The results? A 4.7 ROAS (highest in 60 days), and subscription awareness skyrocketed from 30% to 70-90%, cutting first-month churn at its core."
Most ads burn out within months, but I developed a high-impact, long-life VSL strategy that defied the trend. Using my TMF (Top, Middle, and Bottom of Funnel) ad framework, I crafted a script that pulled in attention, educated through a unique mechanism, and methodically drove conversions with brand differentiation, offer clarity, and testimonials. The result? A single ad script ran profitably across $865K in spend, 14,777 units sold, generating $2.03M in revenue with a 2.34 ROAS.
Upsells aren’t just about adding an offer—they’re about perfecting the psychology behind the “yes”. While working with a brand, I optimized their upsell funnel, using price anchoring, urgency framing, and offer positioning to drive a 300% increase in take rates. The impact? Higher LTV, lower CAC pressure, and more profit per customer. This success led to me being recognized as the CRO Lead (conversion rate optimization) at the agency, where I went on to develop conversion roadmaps for 19 brands.
The brand was stuck in plateau mode—high churn, leaky funnels, and leadership misalignment were capping growth. I was brought in to consult over years to architect scalable systems, optimize the entire revenue engine, and align teams to execute under pressure.Through relentless CRO, subscription engineering, and high-performance team building, I helped drive revenue past $54M—proving that disciplined systems, ethical offers, and real retention strategy scale better than hype ever will.
Scaling subscriptions isn’t just about volume—it’s about profitability and retention. To drive MRR and maximize return per customer, I developed two high-converting funnels that directly outperformed the control by 2x and 3x by balancing a high AOV ($400) with a strong RPC ($6, up from $2), we turned a free trial-driven model into a record-breaking campaign with the highest Monthly Recurring Revenue in company history—all while maintaining a 2x ROAS.
Most brands fight rising CPMs by spending more or optimizing ads—I took a different approach. Instead of squeezing short-term profit, I led a shift toward front-end subscription profitability—an approach that ensures high LTV while staying profitable on acquisition. By designing & testing new subscription offers, I unlocked a pricing structure that hit our ASV target 2 years ahead of schedule, giving the business financial flexibility to scale beyond paid acquisition.
Hitting $1M MRR in just 6 months wasn’t luck—it was precision, data, and relentless optimization. I spotted a key trend in SaaS: free trials seamlessly converting into subscriptions. Thus, I engineered a high-converting offer where 90% of first-time buyers opted in. Then by layering in upsell paths, CRO-tested incentives, and retention-driven monetization, we turned a single winning framework into a self-sustaining revenue engine—This made hitting $5.3M in a year nearly inevitable.
A system is only valuable if people actually use it. When I introduced a ClickUp workflow for MoM documentation & task tracking, it wasn’t just a side tool—it became the operational standard across teams. The COO recognized its impact as it streamlined cross-department collaboration, reduced wasted time, and ensured alignment on key initiatives.
For this company
projects lacked clarity
teams wasted time
priorities got lost
and deadlines suffered.
The I introduced a simple series of
Accountability boards
Daily Stand Up Calls
Weekly Leadership KPI Calls
Doing so gave every department a clear roadmap, task accountability...
And because execution became visible...
C-Suite Spent Less Time On Fires & More On Decisions
Departments autonomously solved problems together
Fewer bottlenecks & blockages occurred (saving a collective 100+ hrs per quarter in leadership times)
And teams executed faster than ever before.
This took A Team From Quarterly Failing to Achieving 50-70% of Goals
And the impact was so clear that the CEO personally called out how it raised the company’s standards of execution.
Brilliant ideas don’t mean much if they’re just thrown around on calls & labeled in project mgmt software...
In fact, that's a LIE...
Because it means...
Nothing ever gets done on time
Everyone finger points & argues
Revenue generating tasks aren't repeatable (leading to rocky results)
Teams never learn from their mistakes (so everyone continues to lose faith as results get worse)
And that's exactly what was happening to this subscription brand...
Their leadership constantly shifted priorities on a whim
Teams were misaligned
KPIs were a mess.
But after introducing the "book of the month club" & starting with Scrum...
And weekly sessions to install custom processes for their brand.
The team aligned on clarity, accountability, and collaboration.
Within weeks, the team went from 6 months of losing launches...
Monthly Launches that beat KPIs.
Doctors Notes:
Clearly a locked YouTube ad account isn’t just an inconvenience... it’s a growth killer.
But... Leadership & the team was unsure the issue...
Everyone panicked & tried doing MORE new trick they heard...
But results remained the same...
And everyone felt hopeless..
This negative feedback loop is the #1 reason growth never moves predictably -- and it's hidden inside of every brand I've ever worked with.
They brought me in to help solve this issue that held back 10% of their revenue...
So I created a precision-based testing system that broke down scripts into 10-second segments, tested compliance with $5 iterations, and systematically eliminated rejection triggers.
By breaking down testing into step-by-step compliance checks, we moved from constant shutdowns to a high-efficiency, high-velocity ad approval system that scaled seamlessly.
Google rewards expertise, but most brands take years to earn authority....
I accelerated that process by developing an SEO Flywheel that positioned their site as a high-trust source.
Every article combined real customer questions
AI-driven insights
and 10-15 verified studies—cited in APA format.
And best of all...
A majority of this work was already being done by every department...
The problem was...
The teams weren't interacting and solving problems together
Thus, I created...
A simple cross-departmental loop & light leadership oversight... growth became a natural consequence.
Over 6 months, we published 24 deeply-researched pieces...
Driving 10x their previous SEO traffic
Became "high authority" and showing up sooner on results than competitors 10x their age
And even though it was only .6% of traffic it still resulted in profitable sales!
The bottom line being -> make work simple and repeatable through proper ops & watch growth skyrocket.
Doctors Notes:
Most brands chase conversions only...
But, by not convincing the customers heart & mind...
They leave LTV at the door...
And wonder why they can't scale.
Seeing this problem cropping up, I built a credibility flywheel that increased conversions & LTV.
This resulted in...
deep-dive advertorials
long-form sales pages
and in-depth product education before the sale...
This positioned the company as a HIGHLY trusted skincare authority.
And as a result of this flywheel...
A post-purchase survey of 500 customers ranked our brand as the #2 most trusted source—right behind doctors...
And best of all increase customer collaboration with their in house sales team...
And this all resulted in a higher LTV through repeat purchase.
Commentary From The Doc:
Great brands aren’t just built on strategy... they’re built on teams that execute with passion and precision.
I don’t just optimize funnels and marketing; I built a culture of bold, creative thinkers that turn brainstorming sessions into game-changing growth strategies.
When people care about how they fit into the story, as a natural consequence, they are driven to get the BEST results of their career.
Commentary From The Doc:
Great funnels aren’t just built on copy... they’re built understanding the customers needs & living with honesty.
Before we built a 2x ROAS funnel together, we agreed on ethics.
Why?
Because everyone knows big claims works...
Urgency Timers & Scarcity Low Stock works...
But what few are willing to talk about is this...
DO THESE TRICKS HELP OR HURT LTV, & RETENTION...
(AKA is the way you're selling bad for the customer)
This is what I instill in teams, so it's instinctive. And so you're not having to look over your shoulder wondering if people are getting you fake wins, that are bad for your customer & kill your brand.
Commentary From The Doc:
The best teams aren’t built on micromanagement...
....they’re built on trust, clarity, and empowerment.
I don’t just give orders; I create an environment where people believe in their work and grow into their full potential.
Utsah, a Senior UI/UX Designer, thrived under my leadership because I gave her the freedom to make creative decisions, while pushing for data-backed execution.
The result? A team culture where people worked smarter, harder, and grew faster than ever.
Commentary From The Doc:
Scaling a brand means more than just pushing revenue...it requires doing things the right way: with a system that makes work easier so everyone is bought in on it.
Additionally, I believe in ethical, customer-first marketing, ensuring long-term trust and sustainable success.
Dhiraj called out my commitment to compliance, integrity, and ethical ad strategies, which led to some of the most profitable ad campaigns in the brand’s history.
Because when you focus on honest messaging and value-driven marketing, the results don’t just come fast... they last.
Every time I work with Paul, I know I’m gonna get a HUGE PAYDAY! If you want someone who is a total joy to work with, exceptionally hard-working, and OBSESSED with bringing value - then understand that Paul’s value to any company is unlimited! Highly recommended.”
"Paul is super knowledgeable when it comes to direct response and performance marketing. He always went super deep and took the extra step in his analysis.
And I was also very impressed with his leadership and management skills from day zero. Honestly, I felt he built a better relationship with the team in a short period of time than I was able to over the course of a year."
“If you are searching [a marketer] that sells, Paul is your guy. You’ve just discovered a hidden gem. Do yourself a favor, and hire him now. Don’t even consider anyone else.”
"What started as a "paid ZOOM interview" has since turned into a slate of projects...with more on the way.
Paul has made himself an integral part of our team by delivering the highest quality work including marketing research, landing pages, and mobile design.
(Seriously, I get so excited when I know Paul is turning something that day. I can't wait to see what he comes up with next!)
If you're reading this right now, Stop your search and hire Paul. You'll be so glad you did!"
After reviewing my campaigns with 4x NYT bestselling author Jim Rickards, A-list copywriter David Deutsch messaged me on LinkedIn:
“[Paul] can really write and think—and come up with and develop ideas! (Surprisingly rare in this era of mass-produced copywriters.)”
"He is the full definition of empathy. He cares about your business and growth, period.
During our project together, he helped me do the impossible: Tame the Facebook algorithm post-iOS update dragon to. [He got us] a cost per lead that met my benchmarks. He did this by helping me optimize every step of my funnel, including writing exceptional and empathic copy that resonated with my audience.
Believe me, no one can replicate this man's process. He's one of a kind. Without a doubt, I look forward to many more projects with Paul in the future."