D.O.C.S. | The $100M Growth Alignment System™

Lower CAC + Increase CVR + Decrease Churn by aligning Marketing + Ops.

When Marketing and Operations aren’t in sync, growth turns into leaks: rising CAC, leaky-CVR, churn you can’t explain & stalled launches.

D.O.C.S. forces alignment so demand and delivery scale together.

  • CAC stops creeping (better winners, fewer wasted tests)

  • CVR increases (more buyers with higher AOV from the same traffic)

  • Churn drops (the experience becomes seamless, personal, and trustworthy)

  • 2–4x more winning tests shipped (without headcount or bloated spend)

  • Faster execution (less debate, fewer bottlenecks)

  • Leadership gets time back (you’re back on high-value work, not chasing approvals)

The Problem:

Most “growth help” falls into the same two traps

Trap 1:
More Marketing

More traffic, more creative, more tests, more flows!

Trap 2:
More Marketing Ops

More process, more checkpoints, more decision makers!

Either way the deadly symptoms are the same:

At 7–8+ figures...

Growth stops being about finding the next "trick" or "hack".

Growth is about building a repeatable marketing system

Winners must be created predictably

(not accidentally)

Execution must stay fast

(without leadership bottlenecks)

Learnings must compound across teams

(instead of resetting every quarter)

Here's What The 90-Day Surgical Install Looks Like

Predictable, Fast, Compound Winners

Surgically Installed in 90 Days. Kept Forever in Your Company.

Phase 1: Diagnose

Stop guessing. Start with the real constraint.

Most teams are working hard on the wrong thing. This step makes the next 90 days obvious—and removes the distractions.

What improves immediately

  • Decision speed

  • Focus

  • Reduced thrash

A preview of what's surgically installed:

During The Diagnosis Phase

  • Constraint Scan™ — pinpoints the single leak costing you growth in creative, conversion or retention)

  • Triage Map™ — shows exactly where the breakdown is happening across Marketing + Ops

  • Prescription Backlog™ — collapses dozens of issues into the top 1–3 opportunities, ranked by impact, effort, and confidence

  • 90-Day Treatment Plan™ — sequences the work so the next move is always obvious

  • Win Criteria™ — defines success up front so there’s no debating results later

Phase 2: Optimize

This is where the symptoms start reversing—because the right tests ship in the right order across creative, conversion, offers, and retention (not random acts of marketing).

  • Creative + messaging that converts (and stays compliant)

  • Offer positioning + bundle logic that lifts AOV without customer regret

  • Funnel/CRO upgrades that stop leakage

  • Retention drivers that increases returning customers, reduce churn and raise LTV

What typically improves first

  • CVR / AOV (if conversion is the constraint)

  • Retention / churn (if LTV is the constraint)

  • MER / efficiency (when both start aligning)

A preview of what's surgically installed:

During The Optimization Phase

  • Winner Blueprint™ — deployable marketing templates for creative/funnel/retention that can scale & iterate easily

  • Creative Prescription Protocol™ — a ready-to-run system that turns angles into winning ads (no roulette)

  • Angle Cabinet™ — pre-loaded hook/objection/mechanism/proof menus you can pull from on demand

  • Claims Compliance Protocol™ — pre-approved phrasing + “safe proof” frameworks enforced before launch

  • Funnel Leak Closure Protocol™ — a conversion repair playbook applied to the 1–3 biggest money leaks

  • Offer Prescription™ — proven offer/bundle/upsell frameworks installed to lift AOV/LTV without regret

  • Retention Continuity Protocol™ — lifecycle + segmentation frameworks applied to make the experience seamless, personal, and trustworthy

  • Nursing Rounds™ — runs the weekly shipping cadence so tests launch without bottlenecks or thrash

Phase 3: Codify

This is where wins stop being dependent on people—and start being the default behavior of the company—so persuasive marketing keeps shipping fast without leadership chasing, re-explaining, or re-approving.

What improves immediately

  • Consistency (wins don’t disappear when priorities shift)

  • Speed without chaos (teams move fast inside clear guardrails)

  • Less leadership drag (you stop being the approval department)

  • Compounding performance (each win makes the next one easier)

A preview of what's surgically installed:

During The Codification Phase

  • Attending Physician Playbook™ — hardwires what actually wins across creative, offers, funnels, and retention so the team doesn’t relearn the same lessons

  • Triage Authority Protocol™ — assigns clear decision rights so work moves forward fast without meetings or bottlenecks

  • Vitals & Win Criteria Board™ — locks a shared definition of “win” so decisions are objective, not opinion-based

  • Pre-Op Quality Protocol™ — protects standards without slowing speed (what must be true before anything ships)

  • Medical Records™ (Win Library) — turns successful tests into reusable patterns so wins compound instead of disappearing

  • Doctor’s Rounds Cadence™ — locks in the weekly rhythm that keeps marketing shipping without leadership intervention

Phase 4: Scale

(Self-Sustaining Scale — Post 90 Days)

This phase turns everything installed in D.O.C. into a company-wide flywheel—where wins and losses permanently improve how the business operates, not just how marketing performs.

What continues to improve over time

  • Effort per win decreases across the entire company

  • Growth decisions feel calm and defensible, not emotional

  • Other teams get better because marketing is learning faster

  • Leadership pressure drops—you’re no longer carrying growth personally

  • The business scales without you, even if you choose to stay involved

A preview of what's surgically installed:

During The Self-Sustaining Phase

So your E-Commerce Company's growth scales long after 90-day surgery:

  • Continuity of Care Flywheel™ — a closed-loop system that routes marketing learnings into product, CX, ops, and leadership decisions automatically

  • Graduated Expansion Protocol™ — governed escalation rules for increasing volume across channels, audiences, and offers without stressing delivery

  • Clinical Intelligence Transfer™ — translates marketing insight into actionable guidance for CX, product, fulfillment, and leadership teams

  • Autonomous Care Rhythm™ — the operating cadence that advances growth without escalation, intervention, or heroics

  • Institutional Medical Record™ — embeds wins and losses permanently so the company never resets or repeats the same mistakes

The Teams D.O.C.S.™ Helps — One at a Time

(Or 2–3 team in parallel for companies ready to move fast.)

Creative

Stronger offers + angles so ads convert and CAC stops creeping.

No more “make more ads” panic—your team knows what to test next.

Funnel and CRO

Plug leaks from click → checkout → upsell so CVR and AOV rise without more spend.

Traffic stops feeling like waste and starts feeling like leverage.

Retention and Subscription

Reduce churn and grow LTV so growth compounds month over month.

You stop winning weeks and losing months.

Getting Started Is Simple

CAC, CVR, or LTV

Diagnose → Optimize → Codify → Scale

Your team operates the system and keeps wins compounding (with or without me).

So if you suffer from...

Unruly CAC, RPC & Churn.

Then LinkedIn Growth-Hacks From...

& ChatGPT Home-Remedies...

...Won't Cut It Anymore!

It’s Time For A Proper Diagnosis.

On this call, I’ll quickly diagnose the #1 growth bottleneck in your business...

And identify where your next 10–20% increase in monthly revenue is most likely hiding.

This isn’t a sales pitch.

  • No pressure

  • No obligation

You’ll leave with:

  • Clarity on what’s actually constraining growth

  • A prioritized next step (even if that step isn’t with me)