$100M+ in repeatable results for $1B+ in eCOMM brands.
• Creative • CRO • Retention • Subscription • Marketing Ops • Customer Success • Leadership & More •
$47M+ in Funnel Awards — Earned by Fixing CAC Payback
These awards weren’t won by chasing cheaper CPMs.
They were won by fixing the 4 levers that make paid acquisition pay back:
Offer & Positioning — Make the Click Worth It
Turn weak demand into a profitable acquisition message buyers say “yes” to.
Acquisition Testing — Find Winners Fast
A repeatable system to generate, validate, and scale winning angles/creatives.
Monetization — Increase Revenue Per Click
Lift CVR + AOV + upsells so you can pay more for traffic without losing margin.
Continuity — Lock in Payback
Reduce returns/churn and build repeat purchase so growth compounds instead of resets.
Make CAC Drop on Repeat
CRO surgery delivered a 23% RPC lift
The illness?
Revenue per session on an 8-figure brand’s 7-figure funnel was quietly bleeding beneath the surface — traffic was arriving, but the persuasion & flow weren’t extracting full value per customer they needed to scale.
The surgery?
During D.O.C.S.™, we administered the Targeted RPC Stint Operation™ — rebuilding the decision path to remove friction and increase purchase momentum.
The results?
A 23% lift in revenue per session — from $14.98 → $18.49 — with the variant showing a 96% probability to be the best performer.
Repeated 50% CVR lifts and 300% upsell gains across multiple-brands.
“
Every time I work with Paul, I know I’m gonna get a HUGE PAYDAY. We’d tried a lot before — but nothing came close. Paul helped our brands achieve 50% conversion rate increases and a 300% increase in upsell take rates. If you want someone who’s a total joy to work with, exceptionally hard-working, and obsessed with bringing value, then understand this: Paul’s value to any company is unlimited. Highly recommended.”
— Tom McCann UK’s Top Direct Response CMO Behind 7-8 figure brands like My Golfing Store, Backpainn Breakthrough
300% Upsell Conversion Boost & a 89% Order Value lift Without Changing The Offer
The illness?
An 8-figure affiliate agency had a funnel that was underperforming on upsells - limiting AOV, LTV, and putting extra pressure on CAC.
The surgery?
During D.O.C.S.™, we administered the Upsell Treatment Plan™ — reworking post-purchase offers and sequencing so upsells matched buyer intent, lifted AOV, and relieved pressure on CAC.
The results?
Upsell 1's take rates jumped 300%, driving higher LTV and helping lift Average Order Value (AOV) by 89%.—leading to a conversion optimization roadmaps for 19 other brands.
CRO + offer surgery doubled AOV and unlocked 8+ ROAS campaigns.
“
Paul, you’re the man. You took our AOV from €34 to €53 and helped us launch order bumps/upsells that are driving crazy take rates — like 5-out-of-6 [~80%+] customers taking the bump. Our usual ROAS is 2–3 and we’re seeing 8+ ROAScampaigns now. Straight-up doubled our order value on some purchases.”
— Niels L., 6-Figure Ecomm Founder of a Stealth Health Brand
Turn the Same Traffic Into More Buyers
In days, this funnel upgrade unlocked ~$750K in projected annual revenue.
The illness?
A 7-figure funnel inside a 9-figure agency was receiving steady traffic — but conversions were anemic and initial order revenue was underperforming. The engine was running, but value wasn’t being extracted.
The surgery?
During D.O.C.S.™, we administered the Conversion Path Accelerant™ to reducing decision friction to increase purchase momentum.
The results?
With traffic essentially unchanged, initial sales jumped 29.9%, conversion rate lifted from 0.90% → 1.28%, and initial order revenue increased 29.5%
First consultant to deliver a measurable 30%+ CVR increase For 7-Figure Funnel
“
I've hired numerous agencies and experts to increase my site's conversion rates. Paid thousands of dollars collectively in attempts to make a noticeable difference. Virtually all were failures.
Paul is the first one that has been able to [increase my conversion rate & by over 30%]. He has the eyes of an expert, I don't know how else to put it. He understands marketing, copywriting, advertising, and simply how to lay things out optimally.
I am extremely ecstatic with his work and would recommend him to anyone looking to hire an expert in the field. He's also a really friendly guy and it's a pleasure speaking to him. Will be working on many more projects with Paul."
- George Perelshteyn built Gravity Training Zone into a high-impact transformation brand with elite coaches and multi-7-figure credibility.
From brief to $14M/year advertorial funnel — allowing paid traffic to scale without CAC increases..
“
I’ve worked with plenty of marketers, but Paul is something else! His strength is how he combines his unique growth strategy with ops (which honestly is his biggest strength since ops is where most brands I find are weak). On one skincare funnel we collaborated on, he gave the team a series of briefs to build a new advertorial funnel for a fresh market segment, and within weeks it launched and went on to generate roughly $14M a year. What impressed me most was the lack of team friction, Paul stepped in, created direction, and it kept execution moving at a high level. I wouldn’t hesitate to recommend him.”
— Dave Briggs – Elite Copy & CRO behind eComm giants like Qure, Particle, Derma Dream, Build-Grow-Scale & More.
2X'd Creative Conversion Power Through Funnel Re-Alignment Surgery
“
Watching Paul’s process is insane in the best sense. I’ve seen him 2× conversions for new product launches & put out new funnels that let our creative scale go from failures to 7-figure ad spend in just months. Honestly, he’s just one of those rare operators & any chance I get to work with Paul, I take it, because I know that success is just around the corner."
— Mark Dito | CEO of Infinite Angles | Creative With TRS Golf, Salt.xo, Anothersole, Atlas Coffee Club, and Airmoto
Scale the Creative That Wins — Then Run It Again and Again
Rebuilt acquisition systems to unlock predictable 3–7+ ROAS.
The illness?
An 8-figure women’s health brand’s paid acquisition had turned volatile — audiences were fatigued, testing was unstructured, and CAC was steadily creeping up.
The surgery?
During D.O.C.S.™, we administered the Acquisition Testing System™ — new audience segmentation, creative mapping, and funnel alignment — then installed a repeatable testing cadence.
The results?
Within days, multiple ad sets stabilized at 3–7+ ROAS on €200/day budgets — restoring predictable, scalable acquisition.
Engineering A $2M+ Ad 2.34 ROAS Creative Angle that refused to die
(the first time for this brand!)
The illness?
A DTC brand couldn’t scale profitably because the account struggled with ad fatigue & most creatives either dying on arrival.
The surgery?
During D.O.C.S.™, we administered the Creative Triage Protocol™ — isolating winning angles fast, killing fatigue early, and feeding repeatable VSL winners into a scalable testing pipeline.
The results?
Within few sprints a new highly profitable VSL script emerged (and hundreds of variations!) - resulting in $865K spend, selling 14,777 units and generating $2.03M in revenue at a 2.34 ROAS. Long term, this new process installation created an environment where the copy & video team could now repeatably find more scalable winners on their own year after year without me.
(A second time for this brand!)
The same Acquisition Testing System™ produced another winning Creative Angle, for a different hero product...
Scaling to $2.9M in tracked revenue.
The illness?
The same 8-figure women’s health operator needed to scale a new hero offer — but without a disciplined system, creative testing turns into chaos: endless edits, inconsistent results, and CAC creep.
The surgery?
We re-deployed the D.O.C.S.™ Acquisition Testing System™ and used it to generate a winning creative template, then spun up hundreds of variations from that template (hooks, angles, proofs, openings, pacing, and cuts) while maintaining one consistent testing cadence and rollout rule-set across accounts.
The results?
That repeatable template + variations engine scaled to $2.9M in tracked revenue on $1.93M spend (1.53 ROAS) while holding ~$170 AOV across 17,395 purchases.
Creative diagnostic system powering $1.9M in monthly tracked revenue.
The illness:
A mid-8-figure DTC operator was spending seven figures per month on ads — but creative teams were guessing what drove performance. Testing was opinion-led, scaling was fragile, and spend was capped by uncertainty.
The surgery:
I installed a Creative Performance Diagnostic System™ — standardized metrics, creative mapping, and weekly decision rules — so every ad was measured, compared, and scaled using shared performance criteria.
The results:
Within 60 days, spend scaled to the highest level of the year across six funnels — with stable CPA ($100–$150), healthy AOV ($170–$230), and consistent ROAS bands — turning creative testing into a repeatable growth engine & allowing spend to scale without increasing CAC.
From Zero to 10x ROAS Hero Product Launch
The illness?
The C-Suit team worried day and night because their current hero product was dying & they needed a new hero product launch - but with a new product, a highly competitive market & mixed signals from current customers they couldn't decide on how to roll out the go-to-market strategy without spreading their team/resources thin or overspending on multiple angle/offer launches & risking overspend and rising CAC.
The surgery?
During D.O.C.S.™, we administered the Go-To-Market Treatment Plan™ — diagnosing demand signals, structuring angle tests, and sequencing the launch so the winning offer emerged without spreading spend or team focus thin.
The results?
The hero product launch achieved 10x ROAS on the winning angles, validating a scalable offer and this gave them a go-to-market execution system they could repeatably use.
Dozens Of Funnels Scaled On Meta/Facebook To 8-Figures Profitably
“
Paul is an Ecomm Champion. I know he’d for sure be able to help any team because after sending traffic to over a dozen funnels and hundreds of creatives that were built with Paul’s frameworks, time and again, we scaled profitably.
And, beyond the results, Paul is just so friendly & easy to work with. He really cares about everyone he works with & always makes them feel motivated & confident. Def recommend others to work with him."
— Jourdan Smith, Director of Performance Marketing, 8-Figure Traffic Operations at Motif
Restored Facebook acquisition CPA Performance after algo-disruption.
“
He is the full definition of empathy. He cares about your business and growth, period. During our project together, he helped me do the impossible: Tame the Facebook algorithm post-iOS update dragon to. [He helped us get] a cost per lead that met my benchmarks. He did this by helping me optimize every step of my funnel, including writing exceptional and empathic copy that resonated with my audience.Believe me, no one can replicate this man's process. He's one of a kind. Without a doubt, I look forward to many more projects with Paul in the future."
- Bobby Tsui, CEO Founder of The Same Circle Method & Inbound Mill, nationally recognized AEC/design marketing strategist
Lock In Retention Payback After the First Purchase, Repetably
Scaling Recurring Revenue to $5.3M – The Subscription Growth Engine
The illness?
An 8-figure DTC brand needed to scale recurring revenue fast, but the existing subscription flow under-monetized first-time buyers.
The surgery?
During D.O.C.S.™, we administered the First-Purchase Monetization Protocol™ so first-time buyers became profitable subscribers at scale.
The results?
90% of first-time buyers opted into subscription, helping hit $1M MRR in the first six months and scale recurring revenue to $5.3M within a year.
Hit The Subscription Value Forecast— 2 Years Early
The illness?
An 8-figure DTC brand faced rising CPMs and couldn’t hit day 1 subscription value targets to profitable on acquisition.
The surgery?
During D.O.C.S.™, we administered the Subscription Pricing Protocol™ (rebuilding the subscription offer, pricing tiers, and day-1 value math to match acquisition reality) — so front-end economics finally worked, d1ASV (day-1 average subscription value) jumped immediately, and paid acquisition could scale profitably despite rising CPMs.
The results?
The new subscription pricing structure hit the Ad1SV (average day 1 subscription value) forecast two years early than expected and gave the business financial flexibility to scale paid acquisition profitably.
From CURN Emergency To A High Retention 4.7 ROAS Subscription Machine
The illness?
The subscription funnel was confusing customers—driving low ROAS, high churn, and frustration with rebills.
The surgery?
During D.O.C.S.™, we administered the Subscription Clarity Protocol™ so the funnel stopped confusing customers and started converting profitably with lower churn.
The results?
The new subscription funnel hit a 4.7 ROAS within 30 days and drove subscription awareness from ~30% to 70%, then to 90%—sharply reducing first-month churn.
Scaling Subscriptions Profitably: 3X’d RPC & $400 AOV
The illness?
A free-trial–driven subscription funnel couldn’t scale profitably, with low return per customer and MRR capped by weak economics.
The surgery?
During D.O.C.S.™, we administered the Subscription Economics Protocol™ so free trials stopped leaking value and started producing scalable MRR.
The results?
The 2 new funnels beat the control by 2–3x, lifting RPC from $2 to $6 on a $400 AOV and delivering record MRR while holding a 2x ROAS.
Refund & Cancel Triage Unit™ Saved $1M in 8 Months
The illness?
Refunds, cancellations, missed calls, and slow response times were climbing—creating customer frustration, revenue leakage, and internal fire drills.
The surgery?
During D.O.C.S.™, we administered the Refund & Cancel Triage Unit™ — a dedicated cancellation/refund department with clear roles, scripts, and escalation paths, built in collaboration with the CEO + COO to protect revenue and convert at-risk customers into retained customers.
The results?
A dedicated revenue-protection department was created and immediately began performing: $100K+ saved in the first week, sustaining 50%+ win rate on incoming requests—driving refund rates down and contributing to improved TrustPilot + BBB performance, ultimately saving ~$1M in 8 months (≈10% of annual revenue).
Join Founders, CMOs, and Operators behind Over $1 Billion Dollars In E-COMMERCE
And it's not enough just to fix the front end...
Because if your team can’t ship and repeat what works, the win doesn’t stick.
So we don’t just find the leak — we install the "BORING" rhythm to keep growth repeatable.
From Quarterly Failing to Achieving 50-70% of Goals
The illness?
An 8-figure DTC brand's team continually missed deadlines, and this resulted in multiple failed quarterly goals.
The surgery?
During D.O.C.S.™, we administered the Doctor’s Rounds Cadence™ — a weekly operating rhythm with clear owners, tracked commitments, and KPI accountability across Meta, YouTube, Google, phone sales, and retention.
The results?
Teams went from failing quarterly to hitting 70% of goals. This saved an estimated 100+ c-suit's hours per quarter with the CEO confident these new standards would lead to long term success.
600% In Project Output & Scaled to 8-Figure Monthly Revenue Via The D.O.C.S. $100 Alignment System
“
Paul is one of a kind. He really does make sure teams perform at a higher level long after he’s gone. I’ve personally seen his process enable a team of four to produce over 32 full funnels — scaling from low 7-figures to 8-figures in a single year. That’s a level of marketing ops few know how to achieve. Most recently, Paul helped a new team I’m working with increase their task output by nearly 600% (6x). The impact was immediate and measurable. I’d highly recommend anyone with marketing/ops troubles work with him immediately!"
— Lariab B., Head of Operations at EP DTC
Eliminated 80% of YouTube Ad Rejections & Increased ROAS Efficiency on 10% of The Brand's Revenue
The illness?
A Ecomm Teams YouTube ad account faced constant rejections and shutdowns—killing over 10%+ of revenue stream.
The surgery?
During D.O.C.S.™, we administered the Claims & Compliance Protocol™ — standardizing the brands compliance rules, pre-flight checks, and revision paths so ads cleared review fast without killing performance.
The results?
The team eliminated ~80% of YouTube ad rejections, giving them back 10% of their revenue.
BBB 3.8 → 4.3 + Trustpilot 3.1 → 4.7
Hundreds+ Of New 5-Star Reviews
The illness?
The brand’s reputation was a liability: BBB and Trustpilot scores were low, complaints were public, and that distrust was bleeding into conversion, retention, and paid performance.
The surgery?
During D.O.C.S.™, we administered the Reputation Recovery Protocol™ — partnering with the CEO + COO to turn customer feedback into fixes, upgrade the support experience, and create a consistent “review turn-around” workflow that earned positive reviews the right way.
The results?
Reputation flipped from “risk” to “asset”:
BBB improved from 3.8 to 4.3
Trustpilot improved from 3.1 to 4.7
…and the improved scores became usable credibility in marketing, supporting stronger trust and conversion.
Why 8-Figure Operators Call Me When Growth Stalls
Most founders don’t bring me in for “more marketing.”
They bring me in to transform the marketing & the teams behind it.
“
Paul is super knowledgeable when it comes to direct response and performance marketing. He always went super deep and took the extra step in his analysis.And I was also very impressed with his leadership and management skills from day zero. Honestly, I felt he built a better relationship with the team in a short period of time than I was able to over the course of a year."
- João Fernandes Director of Performance at a $200M/Year E-Commerce Agency
“
I’ve been working with Paul for the last 3 months and he is the most well-versed individual I’ve ever met in high-ticket eCommerce funnels, CRO, and team management.
He led [the marketing team] impeccably and drove exceptional results in the U.S. market.”
— W. A., Founder of a Global 8-figure DTC brand [Photo redacted at client’s request for privacy]
“
"Paul is beyond a great [...], he's probably the best I've seen!!
Not only does he deliver [...and his work] actually converts but he goes above and beyond and delivers so much value. He's worth at a minimum 10x what he charges [...]
If you're looking for someone to help teach you how to be a better [marketer] yourself, this is the guy to do it.
I'm going to be honest, I kind of didn't want to leave this review because I want him all to ourselves... Seriously, that's how good he is."
– A.G. Founder, AdBlast Media
- a viral performance marketing team driving 500M+ impressions, 400k+ clicks, and 50k+ monthly leads across massive cross-platform campaigns [Photo redacted at client’s request for privacy]
“
What started as a "paid ZOOM call" has since turned into a slate of projects... with more on the way. Paul has made himself an integral part of our team by delivering the highest quality work including marketing research, landing pages, and mobile design. (Seriously, I get so excited when I know Paul is turning something that day. I can't wait to see what he comes up with next!) If you're reading this right now, Stop your search and hire Paul. You'll be so glad you did!"
- Jameson D., Co-Founder of SummaUp, an 8-figure health-optimization brand
“
“If you are searching [a marketer] that sells, Paul is your guy. You’ve just discovered a hidden gem. Do yourself a favor, and hire him now. Don’t even consider anyone else.”
- Jason Stogsdill, Co-Founder of Traffic Titans (Multi-8-Figure Finance Brand)
“
[Paul] can really write and think—and come up with and develop ideas! (Surprisingly rare in this era of mass-produced copywriters.)”
- David L. Deutsch
A-List direct response copywriter whose work has generated over $1B in sales [Messaged the DOC on LinkedIn after reading my VSL campaign with 4x NYT bestselling author Jim Rickards, A-list copywriter David Deutsch]
“
“Paul is highly capable and intelligent, yet easygoing and able to work fast and effectively. He also personally worked with one of the highest-grossing copy chiefs in the U.S., Evaldo Albuquerque. [Together, they created a $3M/year promotion with Rich Dad Poor Dad’s Robert Kiyosaki.] I believe he would be a great addition to virtually any organization, given your copy needs, and I’m happy to recommend him.”
– Peter Coyne — Washington, DC
Peter Coyne is a publisher, marketer, copywriter, and co-founder of Next Phase Media. Before the age of 30, he scaled an Agora Financial franchise past $100M per year. Today, he partners with info-publishing businesses to provide sales copy, acquisition, monetization, and management results.
On this call, I’ll quickly diagnose the #1 growth bottleneck in your business...
This isn’t a sales pitch.
No pressure
No obligation
You’ll leave with:
Clarity on what’s actually constraining growth
A prioritized next step (even if that step isn’t with me)