Get The Clarity, Confidence Frameworks & 90-Day Roadmap That Fixes Your #1 Growth Constraint
Most DTC brands stall for the same reasons:
Paid traffic gets more expensive (auction reality)
Creative + funnels decay the longer they run
Customers buy once, buy small… then disappear
But few teams can pinpoint the real cause underneath it all
Customers aren’t confident enough to commit.
So Revenue per Customer stays flat… and CAC starts feeling unaffordable.
That's What The "Growth Stall MRI & Prescription" Is Solves
“
I’ve worked with plenty of marketers, but Paul is something else! His strength is how he combines his unique growth strategy with ops (which honestly is his biggest strength since ops is where most brands I find are weak). On one skincare funnel we collaborated on, he gave the team a series of briefs to build a new advertorial funnel for a fresh market segment, and within weeks it launched and went on to generate roughly $14M a year. What impressed me most was the lack of team friction, Paul stepped in, created direction, and it kept execution moving at a high level. I wouldn’t hesitate to recommend him.”
— Dave Briggs – Elite Copy & CRO behind eComm giants like Qure, Particle, Derma Dream, Build-Grow-Scale & More.
The Clarity You’ll Get:
1. 90-Day Roadmap for Your Team
I deliver a step-by-step plan that targets where customers are hesitating, downsizing, or dropping — so your team knows exactly what to do without interpretation.
2. Easy Team Integration
We plug the roadmap into a simple weekly rhythm — so improvements ship without extra meetings, overhead, or chaos.
3. Fast Visible Momentum
I build in early checkpoints — so you see proof quickly (more commitment, higher Revenue per Customer) and know the system is working.
Prioritized By Bottom Line Efficiency
1. Bottom Line / ROI Impact
We start with the actions most likely to increase Revenue per Customer (CVR, AOV, repeat) — so CAC pressure drops without needing cheaper traffic.
2. Data Backed Confidence
Every priority is chosen because your data points to the highest-probability leverage point — eliminating guesswork, wasted spend, and false starts.
3. Speed of Execution
You get a roadmap your team can execute immediately — turning insights into shipped improvements that compound week after week.
How It Works:
1. We Align:
Confirm goals, constraints, and win criteria — especially what “CAC pressure relief” means in your numbers (payback + Revenue per Customer).
2. I Diagnose:
Review your data, ads, funnel, post-purchase, and execution rhythm to pinpoint where customer confidence breaks (hesitate, downsize, or drop).
3. Growth-Actions Get Ranked & Prioritized:
We rank actions by impact on customer commitment (CVR, AOV, repeat/payback signals) and ease of implementation — so your team ships the highest-leverage fixes first.
4. You Get The Roadmap:
A set of actionable prescriptions to remove the #1 confidence constraint — so customers buy, buy bigger, and buy again (and the system keeps compounding long-term).
5. You Get A Full Readout:
I present the findings and next-step recommendations live, answer questions, and leave you with clear direction your team can execute immediately (with or without me).
“
Every time I work with Paul, I know I’m gonna get a HUGE PAYDAY. We’d tried a lot before — but nothing came close. Paul helped our brands achieve 50% conversion rate increases and a 300% increase in upsell take rates.If you want someone who’s a total joy to work with, exceptionally hard-working, and obsessed with bringing value, then understand this: Paul’s value to any company is unlimited. Highly recommended.”
— Tom McCann UK’s Top Direct Response CMO Behind 7-8 figure brands like My Golfing Store, Backspin Breakthrough
Even a small confidence leak across CVR, AOV, or repeat can bleed profit every month:
(because each click produces less revenue per customer—and CAC becomes harder to afford)
$5M/yr brand
Burns → ~ $41.7K/month
$25M/yr brand
Burns → ~$208K/month
$50M/yr brand
Burns → ~$417K/month
$100M/yr brand
Burns → ~$833K/month
Start with your
FREE Growth Diagnostic Call
On this call, I’ll quickly diagnose the #1 customer-confidence constraint in your business…
and identify where your next 10–20% lift in monthly revenue is most likely hiding—by making each click worth more.
This isn’t a sales pitch.
No pressure.
No obligation.
You’ll leave with:
Clarity on what’s blocking customers from buying, buying bigger, or buying again
A prioritized next step (even if that step isn’t with me)