Growth alignment for $5M–$100M+ Health-&-Wellness E-Comm brands

I install growth + marketing ops systems that lower CAC, raise LTV, and turn chaotic teams into predictable revenue engines.

As a Fractional Growth & Marketing Ops Operator, I diagnose what’s breaking your growth (CAC, CVR, LTV) and prescribe a clear plan + execution support.

  • 🧠 Strategy — diagnose the real constraint

  • ⚙️ Systems — install D.O.C.S. – $100M+ Growth Alignment System™ across Creative, CRO & Retention teams

  • 📈 Execution — guide + unblock implementation

What You Get Working With Me:

Real outcomes

  • Scaled a DTC brand from $0 → $25M/year in under 2 years

  • Built a subscription engine from $0 → $1M+ MRR in 6 months

  • Delivered $54M+ in revenue growth as a growth & CRO operator

  • Drove $23M+ through CRO improvements across 19 seven- and eight-figure brands

  • Oversaw $4M+/month in paid media spend across Meta, YouTube, and Google

  • Scaled retention/support ops from 10 → 60+, installing CX feedback systems that improved trust (BBB 3.8 → 4.3, Trustpilot 3.1 → 4.7) and generated hundreds of new 5-star reviews.

Who I work with

  • Built and scaled DTC growth systems through 8 figure

  • Deep direct-response background: Creative, VSLs, GTM, Copy, Advertorials, Upsells, Funnels, Lifecycle, CRO

  • Early career training under high-performing, 9-figure operators

  • Worked directly with well-known publishers and bestselling authors

  • Experience operating across brands from early stage to $400M/year scale

What I’m known for

  • Pushing for high standards

  • Diagnosing what’s actually broken in the funnel (CRO, creative, retention, offer, marketing-ops, leadership)

  • Building repeatable testing systems, not random “tactics”

  • Turning messy data into clear 30/60/90-day growth roadmaps

  • Fixing CAC, CVR, and LTV together — not in silos

What's My Consulting Like?

I’m not here to drop a PDF and disappear.

How I work

I install a growth + marketing ops engine that makes profitable execution repeatable.

D.O.C.S. in practice:

  • Diagnose — Find the real constraint behind CAC, CVR, or churn

  • Optimize — Fix the highest-leverage leak in funnels, offers, or retention

  • Codify — Build testing, decision, and execution systems your team owns

  • Scale — Compounding proven winners & expand across channels and departments

Built and installed growth systems across brands at $5M, $25M, $50M, and $100M+ stages

Result:

While results often happen sooner, the BIGGEST results happen often around month 3, as your team ships more winning tests, faster, with less debate — and leadership finally has clarity on what to do next.

“Why you — instead of an agency, in-house hire, or another consultant?”

Why this isn’t another agency

  • Agencies optimize channels. I fix the system behind them.

  • Agencies ship tactics. I install execution engines.

  • Agencies need you to manage them. I remove you as the bottleneck.

  • Agencies reset every quarter. My systems compound.

Marketing vs Ops Trap

Most brands get stuck in one of two traps

  • Marketing-only fixes — More ads, more creative, same leaks

  • Ops-only fixes — Faster shipping, weak conversion

I align both.

Demand creation + delivery scale together — so CAC drops, CVR rises, and churn slows.

What makes my work different

  • I don’t sell ads, funnels, or SOPs

  • I install a my repeatable & proven growth + marketing ops system (not random tactics)

  • I guide execution — not just strategy decks

  • I transfer the engine to your team — and I'm NOT bait-and-switching long term dependency on me

My Oath & Promise

I Will:

  • Say what needs to be said (even if it stings)

  • Build systems that outlive hype and burnout

  • Free up founder time and decision fatigue

I Won’t:

  • Sugarcoat problems

  • Apologize for high standards

  • Compromise your brand’s potential for comfort

Because real growth is built on integrity, not B.S. Hacks & Remedies.

So WHO is the GROWTH DOCTOR?

And why the F* is he dressed like a rapper?

-It's dorky. I know.-

These are my extremely beloved dogs Hobgoblin (left) & Moogie (right). They are 2 of 8 pets my wife & I cherish. <3

Before I was building 9-figure marketing systems, I was on track to become a literal doctor.

That clinical discipline never left—I diagnose growth problems the same way top surgeons diagnose symptoms:

  • Find what’s actually broken

  • Fix the root cause

  • Build systems that keep the business healthy long after I'm gone

That’s what my D.O.C.S. $100M+ Growth Operating System™ delivers. It’s built for high-LTV, direct-response Health & Wellness eCommerce brands that want to win consistently —not just when the algorithm plays nice.

Clinical-level strategic clarity

High-performance systems that scale

No B.S. Remedies. No "Growth-Hacks". No ego.

I'm a dork; I know. :D

As for the "rapper" thing?

It's not just for attention.

Before college, I worked inside the music industry with teams behind Lady Gaga, Britney Spears, and CeeLo Green. That world taught me how attention really works:

  • Positioning that demands attention

  • Performance that earns respect

I bring the same mindset to brands. Marketing that can’t be ignored. Systems that keep it profitable. And execution that doesn’t fall apart under pressure.

So if you suffer from...

Unruly CAC, RPC & Churn.

Then LinkedIn Growth-Hacks From...

& ChatGPT Home-Remedies...

...Won't Cut It Anymore!

It’s Time For A Proper Diagnosis.

On this call, I’ll quickly diagnose the #1 growth bottleneck in your business...

And identify where your next 10–20% increase in monthly revenue is most likely hiding.

This isn’t a sales pitch.

  • No pressure

  • No obligation

You’ll leave with:

  • Clarity on what’s actually constraining growth

  • A prioritized next step (even if that step isn’t with me)