Growth Surgery for Ecommerce Brands Ready to Scale
A 90-day, hands-on growth engagement with three tiers of support — all focused on lifting your growth & making it repeatable.
The Top 1% Of E-Comm Brands Aren't Growing By:
Working Dozens or More Hours...
Using a series of B.S. "Growth-Hacks" from LinkedIn Gurus
Or dangerously attempting "Home-Remedies' from ChatGPT...
Instead they have a long-term Repeatable Growth System embedded into each of their departments.
That's What "Growth Surgery" Is Designed To Install In Your Team in 90-Days:
Get the Install of D.O.C.S. $100M+ Growth Alignment System™ A repeatable operating system that's repeatably won inside of Creative, CRO, or Retention for by 7, 8 & 9 figure companies + scaled new organizations from $0-> $25 Million per-year in 2 years, $0 -> $1M in subscription revenue in 6 months.
Get The Repeatable Marketing Supplements & Playbooks & Marketing Operations Accelerant SOPs which have increase CVR by 50%, AOV by 300%, Scaled Millions in Monthly Revenue & increased team output by up to 4x & keep - without late nights, weekend shifts & burnout.
Get Weekly Live Consulting live guidance by Paul Leeds "The $100M+ Growth Doctor".
And More...
The Typical Outcome:
Repeatable
Growth
One or more of your core departments becomes a repeatable, durable, self-sustaining growth engine
More On-Target Output & Less Confusion
Bottlenecks are spotted, diagnosed & solved quickly so output becomes predictable and consistent
Less Stress/BurnOut & Meetings
Execution no longer depends on heroics, late nights or weekends & Weekly initiatives ship without leadership micromanagement.
Leadership gets back to high value work
The growth system runs without the team depending on leadership to be the single source of clarity this ends the constant chasing of execution & allows leadership to have more free-time to get back to the work that matters.
What Else Will You See?
Weekly Execution Rhythm
Standing meeting cadence, review loops, decision rules, and handoff flows become smooth like butter, keeping output of projects consistent.
Ranked Initiative & Testing Backlog
A prioritized pipeline of high-impact tests and improvements — eliminating “what do we do next?” paralysis & ensuring focus on what has HIGHEST GROWTH IMPACT & is EASIEST TO IMPLEMENT
Production-Ready Work Shipped
Real campaigns, tests, or funnel improvements launched during the engagement — not just plans.
“
Watching Paul’s process is insane in the best sense. I’ve seen him 2× conversions for new product launches & put out new funnels that let our creative scale go from failures to 7-figure ad spend in just months. Honestly, he’s just one of those rare operators & any chance I get to work with Paul, I take it, because I know that success is just around the corner."
— Mark Dito | CEO of Infinite Angles | Creative With TRS Golf, Salt.xo, Anothersole, Atlas Coffee Club, and Airmoto
The Three Tiers
Outcome: Your team repeatably shipping more profitable tests —without hiring more people, burning out, or inflating ad spend.
Best for when: Your team has capable implementers but lacks a structured Growth system to turn strategy into consistent winners & on-time scalable output.
You get:
Install of D.O.C.S.™ – The $100M Growth Alignment System – aligning your team's strategy, execution, and marketing into one self-sustaining growth engine.
Ranked Initiative & Testing Backlog
A prioritized pipeline of high-impact tests and improvements — eliminating “what do we do next?” paralysis.Growth KPI Map & Visibility Layer
- Success metrics, dashboards, and review rhythm that make team prioritizes clear & end leaderships need to constantly step in & corse correct.Repeatable Marketing Supplements & Playbooks - Documented processes & playbooks so the system continues after the engagement ends.
Execution Accelerant SOPS
which speed up team output by up to 4x & keep momentum consistent with out late nights, weekend shifts & burnout.
Cadence:
Weekly 60-minute working session
Live guidance to unblock execution
In-session prioritization and decisions
Outcome: everything from Tier 1 + more weekly initiatives ship with higher confidence & speed.
Best for when: Your team experiences missed deadlines, unclear ownership, or execution slowing down between meetings.
You get:
Everything from Tier 1
Weekly Leadership Checkups
A structured KPI and bottleneck review to keep priorities aligned and execution on track.Written Growth Prescriptions
Clear weekly direction delivered in writing so teams execute with exact directions & examples to remove additional market-studying & second-guessing.Deep-Dive Prescriptions
Targeted solutions for major constraints that emerge during the 90 days (e.g., funnel leaks, retention gaps, creative fatigue).Async Execution Review
Feedback on submitted worksheets, drafts, and in-progress work to keep momentum between calls.Next-90-Day Roadmap
A forward plan so progress continues after the engagement ends.
Cadence:
Everything from Tier 1
Plus an additional 30-minute added working session for project review & direct feedback
Async review support between sessions (up to 3 hrs/week)
Outcome: everything from Tier 1+ 2 + c-suit/leadership immediately stops being the bottleneck allowing them to get back to the highest ROI work.
Best for: Your department, which has multiple smart leaders, but the team is unable to consistently improve the performance or met deadlines.
You get:
Everything from Tier 1
Everything from Tier 2
Department Lead Training
Targeted 1:1 coaching for Creative, CRO, or Retention leads to upgrade decision-making, prioritization, and execution quality.Pod Council Sessions
Cross-functional alignment sessions to remove friction between strategy, production, and delivery.Execution Standards & Scorecards
Shared quality benchmarks so output stays consistent across teams.Capability Transfer
Your internal leads learn to diagnose constraints, issue priorities, and run the growth system without external dependence.Org-Ready Growth Playbook
A documented operating blueprint that can be scaled across additional departments after the engagement.
Cadence:
Everything from Tier 1
Everything from Tier 2
Weekly written prescriptions
Weekly department lead 1:1s
Pod Council alignment sessions as needed
Async review support (up to 5 hrs/week)
“
Paul is one of a kind. He really does make sure teams perform at a higher level long after he’s gone. I’ve personally seen his process enable a team of four to produce over 32 full funnels — scaling from low 7-figures to 8-figures in a single year. That’s a level of marketing ops few know how to achieve. Most recently, Paul helped a new team I’m working with increase their task output by nearly 600% (6x). The impact was immediate and measurable. I’d highly recommend anyone with marketing/ops troubles work with him immediately!"
— Lariab B., Head of Operations at EP DTC
Ready To Make Your Growth Calm & Repeatable.
Start with your FREE Growth Diagnostic Call
See if we’re a fit for your eComm brand in 30 minutes or less. No sales pitch.
Facts & Questions:
1) How fast do we see wins?
Traction starts once shipping begins. And while the first metric that moves depends on your constraint, a typical cadence looks like:
Weeks 1–3: constraint identified + fix order set
Weeks 3–6: first round of high-leverage tests ship
Day 30–90: improvements compound as cadence + standards lock in
2) Do you guarantee specific results?
Wins from my system & consulting all depend on your constraint, your execution, and your team. But, do I guarantee the delivery of the systems have proven again & again to Lower CAC + Increase CVR + Decrease Churn by aligning Marketing + Ops.
3) How much time will this take from my team?
It depends on the tier you choose & the cadence you get, but my systems are designed to reduce meetings, bottlenecks, and revisions, meaning this will be a LOT less than what you’re currently losing to thrash and rework.
4) Is this consulting or execution?
It’s operator-led consulting. The Doc installs the system, runs the cadence, and upgrades how work gets shipped—your team (or agency) executes.
You get priorities, prescriptions, QA standards, and a weekly shipping rhythm
The Doc stays involved weekly to keep decisions fast and execution clean
Tier 3 adds 1:1 lead training so the system runs without you
5) Which teams can you help with?
The Teams D.O.C.S.™ Helps — One at a Time (Or 2–3 team in parallel for companies ready to move fast.)
The following teams typically see
Creative - Stronger angles & more variants so ads convert and CAC stops creeping. No more “make more ads” panic—your team knows what to test next.
Funnel and CRO - Plug leaks from click → checkout → upsell so CVR and AOV rise without more spend. Traffic stops feeling like waste and starts feeling like leverage.
Retention and Subscription - Reduce churn and grow LTV so growth compounds month over month. You stop winning weeks and losing months.
6) What do you needed from my team?
Very little to start—just enough access + one real owner to keep momentum.
One point person (decision-maker in weekly sessions)
Implementation capacity to ship weekly (creative/dev/email)
Access to key numbers + assets (store, email/SMS, ads, analytics, creative)
A place to manage work (Asana/Trello/ClickUp/Notion is fine)
Willingness to follow the cadence (priorities → owners → ship dates)
“
Paul is an Ecomm Champion. I know he’d for sure be able to help any team because after sending traffic to over a dozen funnels and hundreds of creatives that were built with Paul’s frameworks, time and again, we scaled profitably.
And, beyond the results, Paul is just so friendly & easy to work with. He really cares about everyone he works with & always makes them feel motivated & confident. Def recommend others to work with him."
— Jourdan Smith, Director of Performance Marketing, 8-Figure Traffic Operations at Motif
Even a small 10% leak in CAC, CVR, or retention cost you every month:
$5M/yr brand → ~ $41.7K/month
$25M/yr brand → ~$208K/month
$50M/yr brand → ~$417K/month
$100M/yr brand → ~$830K/month
Ready to stop the bleed?
Most teams don’t need "growth-hacks” from LinkedIn or "home-remedies" from ChatGPT.
They need the leak isolated and fixed — fast.
Start with your FREE Growth Diagnostic Call
On this call, I’ll quickly diagnose the #1 growth bottleneck in your business...
And identify where your next 10–20% increase in monthly revenue is most likely hiding.
This isn’t a sales pitch.
No pressure
No obligation
You’ll leave with:
Clarity on what’s actually constraining growth
A prioritized next step (even if that step isn’t with me)